Sol

Brief: User interface and experience

We had to create an interactive user centred design/concept. It had to promoted the potential of Atracta's new LED screen and change the people's perception on how they view the screen today.

By giving Stureplan a persona, a face, a soul, who you can interact with and get to know over time, we’ll highlight the new screen and the square without getting too pushy or commercial. This is a long-term commitment that will evolve, as new features will be added as we go.

We want to surprise you and give you something that you first didn’t expect or even asked for. Something, or rather someone, that will turn into a familiar profile and feature between the adverts on the big screen. Someone you’ll get emotional attached to as time pass.

We simply want to give you the face of Stureplan – and its soul.

personal focus on this project:

ideation, prototyping, presentation, client management

down here some samples of different prototypes and testing

the flash of nature / il fuoco della natura.

from ideation to the final product. I coordinated a group of 03 designers amog the image identity of this international exhibition.

tasks:

ART DIRECTION, GRAPHIC DESIGN.

IDEA: The ex fish market area (salone degli incanti) in Trieste (Italy), was restyle as art exhibition space, unfortunately, during the years it faced several challenges, the city county wanted to change the purpose of it, The flash of nature was the "last" exhibition taking place there, the two curators wanted to show that there was still need of art,  and that place was necessary for the city of Trieste.

The title in italian means literally "fire of nature" and we as a team interpreted as the rebirth of plants after the fire, or after the decision to tare the place down, this is one of the main reason why we decided to use the tree that growns and explode inside the historical building, trees that surrounds the area close to the ex fish market. to remark the spirit of it, we decided to build also a paper toy to recreate the "salone degli incanti" and keep it alive.

CHALLENGES:

we had to face a lot of different challenges, manage time, resources and budget, we took care of using a duotone image identity to lower down the prices of the printed goods, and had to work very hard on really tight schedule.

I had the opportunity to work as a graphic designer in the art department at Misofilm,  for the production of a TV-serie based on a  Anne Holt's crime novel directed by Lisa Siwe. In the art department, lead by Ulrika von Vegesack,  my main task was to prepare some of the analog/digital props for the shootings.

It has been a very interesting experience since this time the focus of the design was the attention to details for the cameras more than the advertising purpose or the end consumer perspective.

here the TV4 dedicated page

YOUNG GLORY 3th BRIEF 

Team: Asuka Kondo, Alvin Tham, Ingmar Larsen and Michele Zazzara 

My Responsibilities: Concept, art direction. 

We like to play.
However, we have less and less time to play with video games. 
So when do we have time to play? Well, our toilet time is the perfect time.

Our mobile game, Flushit, connects all 'poopers' (a.k.a. people pooping) in the world. It allows the user to play a game with a pooper pooping at the same time. The objective is to flush shit to a random pooper around the word and you will receive shit from another random pooper. It’s that easy! But if you're not quick enough to send the poop away...it will explode on your phone screen!

In this project my main task was to look into the interactions and build the structure of an app to steer the light system in the house.

i had the opportunity to work in a team with great designer at Veryday.

take the journey from reasearch to prototype and then execute the structure within Invision (a web browser app to test the structure directly on your smartphone).

due to signing an NDA i cannot show parts of the project

YOUNG GLORY BRONZE

Team: Alvin Tham, Michele Zazzara, Ingmar Larsen 
Responsibilities: Concept, illustrations 
Brief:Inventing something for wearable technology.

Target Group:
Elderly people in retirement homes with heart problems that may lead to spontaneous heart attacks.

The solution:
The CARETAKER is a small, flexible bracelet that monitors and records real time data of a person’s cur- rent health condition.
It measures condition, contains your medical history and can send your profile to your doctor and, in the case of an emergency, to the nearest hospital.
The hospital will then be able to choose the right specialist or course of action to properly help a patient. In case of emergency you can customize the settings with the personal information of a patient and set up an instant SMS to forward a notification to family memebers, keeping them informed.

How it works:
Once the CARETAKER is worn, it records the wearer’s blood pressure. If the blood pressure rises or drops, it will vibrate to alert you. If the alarm is not deactivated, a signal will be sent to the nearest hospi- tal. Once the hospital recives the signal a doctor will be able to advise the proper course of action based on the patience’s medical history and records.

Save your life with CARETAKER

one hour agency

creative lab for a new perspective boost on things...

short animation movie on the though life of being just a slug.

the idea was to create different episodes where the slug try to be cooler and cooler but in the end inevitably simply can't make it, a slug is a slug. in this episode the slug try to be as cool as Heisenberg from breaking bad...

Veryday in 2014 won the red dot award as "best design team of the year", i had been lucky enough to be part of that event, and to have a role during the exhibition in Germany.

I had the fantastic opportunity to set up and manage together with a great team of designers the Veryday's area in the red dot design museum in Essen, Germany.

during this project a part from designing the signals, the layout and the panels i had to take care of logistic on spot, confront with the museum's ceo and manage some last minutes changes. 

it had been amazing to be able to celebrate then with all the designers at the gala. in this section i posted some of the pictures of that night and the blue prints of the area.